SEO
- Keyword researchAdvanced
- On-page SEOAdvanced
- Technical SEO auditsAdvanced
- Core Web VitalsProficient
Content & Reporting
- Content strategyAdvanced
- FAQ setsAdvanced
- GA4 & GSC reportingAdvanced
- KPI dashboardsProficient
Home / Skills
Skills & Expertise
SEO, local SEO, SMO, social media marketing and AI search: the work I do day to day, and how deep I go in each.
AdvancedProficientFamiliar
Local SEO
- Google Business ProfileProficient
- Local keyword targetingProficient
- NAP consistencyProficient
- Location pagesProficient
SMO
- Profile optimizationProficient
- Post & hashtag optimizationProficient
- Content calendarsProficient
- Engagement trackingProficient
Social Media Marketing
- Campaign planningProficient
- Audience targetingProficient
- Social analyticsProficient
- Content repurposingProficient
AI Visibility (GEO / AEO)
- LLM citation trackingAdvanced
- Prompt set designAdvanced
- Source-priority analysisProficient
- AI Overview optimizationProficient
Paid Ads
Google Ads search campaigns and Meta Ads on Facebook and Instagram, planned with the same keyword and audience research as organic, with conversions tracked in GA4.
- Google AdsProficient
- Meta AdsProficient
- Conversion trackingProficient
- Campaign reportingProficient
/ Core strengths
Search and social
/ Toolkit
Tools of the Trade
What I use for audits, research, tracking and reporting.
GA4analytics
Search Consolesearch data
Semrushresearch
Ahrefsbacklinks
Screaming Frogcrawling
Mozauthority
Ubersuggestkeywords
Hotjarbehaviour
Claritybehaviour
Bing Webmastersearch data
Excelreporting
PowerPointdecks
/ Industries
Industries I’ve worked in
B2B SaaSLogisticsFinanceHealthcare & EducationD2C
/ Next step
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