The person behind the rankings and the citations.
Over the last three-plus years I’ve worked across agencies and in-house teams on technical SEO, content strategy, local search and social media.
Today a lot of my work sits where classic search meets AI search. I track how brands get cited across ChatGPT, Gemini, Perplexity and Google AI Overviews, then shape content so it earns those citations as well as rankings.
Good SEO is clear answers on a technically sound site, measured honestly. Rankings and citations follow.
Years of experience
Teams
Industries
Search & AI engines
Most recent first. Each role added a layer: research, social and local, technical, then AI search.
Indira Gandhi National Open University (IGNOU)
Content that answers the real question, so people and AI engines can use it.
Crawlable, indexable, fast. The basics come first.
Report what moved and what didn’t, with the data to show it.
Tell me about your site and goals, and we’ll find where organic growth is hiding.