👋 Hello, World · I’m an SEO & Content Strategist
Get found on Google.
Get cited by AI.
I’m Om Gupta, an SEO & Content Strategist in Delhi. I help B2B SaaS, logistics, finance, healthcare-education and D2C brands rank in search, show up in AI answers and grow on social.
How I grow organic visibility
Search, local and social, usually combined into one plan for your brand.
SEO
Keyword research, on-page and technical SEO, from GSC audits to Core Web Vitals.
Explore →Local SEO
Google Business Profile, local keywords and consistent business details across the web.
Explore →SMO & paid social
Profile optimization, content calendars, and Meta Ads and Google Ads campaigns.
Explore →AI visibility
Citation tracking across LLMs, prompt sets and content tuned to get cited.
Explore →What I bring to the work
Core skills
Tools I use
Search, social and AI visibility,
sector by sector
For SaaS brands I build topic clusters around the problems buyers search, optimize product and feature pages, and track how ChatGPT, Gemini and Perplexity describe the product with AI citation tracking.
Know more ↗Logistics sites live on service and location pages. I fix the technical foundations (crawl, canonicals, Core Web Vitals), map service-area keywords and keep Google Business Profiles accurate for local search.
Know more ↗Finance is a trust category. I focus on clear, well-sourced answers, FAQ sets that match real questions, and technical SEO that keeps product and rate pages indexable, all measured in GA4 and Search Console.
Know more ↗For healthcare and education brands I build FAQ and course content around what patients and students actually ask, strengthen local visibility for clinics and campuses, and make pages easy for AI Overviews to cite.
Know more ↗D2C growth mixes search and social. I optimize product and category pages, run SMO, Meta Ads and Google Ads for discovery, and tie it together in GA4 reports that show what actually sells.
Know more ↗
For SaaS brands I build topic clusters around the problems buyers search, optimize product and feature pages, and track how ChatGPT, Gemini and Perplexity describe the product with AI citation tracking.
Know more ↗Logistics sites live on service and location pages. I fix the technical foundations (crawl, canonicals, Core Web Vitals), map service-area keywords and keep Google Business Profiles accurate for local search.
Know more ↗Finance is a trust category. I focus on clear, well-sourced answers, FAQ sets that match real questions, and technical SEO that keeps product and rate pages indexable, all measured in GA4 and Search Console.
Know more ↗For healthcare and education brands I build FAQ and course content around what patients and students actually ask, strengthen local visibility for clinics and campuses, and make pages easy for AI Overviews to cite.
Know more ↗D2C growth mixes search and social. I optimize product and category pages, run SMO, Meta Ads and Google Ads for discovery, and tie it together in GA4 reports that show what actually sells.
Know more ↗Three-plus years of making brands easier to find.
I’ve worked across agencies and in-house teams on technical SEO, content strategy, local search and social media. Today most of my work sits where classic search meets AI search.
I’m an SEO & Content Strategist at AdLift Marketing, based in Delhi.
Years in SEO & content
Since April 2023, across four teams.
Teams, agency & in-house
Industries served
Search & AI engines
Tools in daily use
From audit to answer
- 01
Audit
Crawl, GSC coverage and a baseline of how AI engines cite you.
- 02
Strategy
Prioritised fixes, topics, local and social plans.
- 03
Execute
Technical fixes, content and posts that earn rankings and citations.
- 04
Measure
GA4, GSC and citation tracking in one report.
Templates & checklists I use
Shared on my GitHub. Client data is never included.
Want your brand in the answer?
Tell me about your site and goals, and we’ll find where organic growth is hiding.